This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic

One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources.Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others.Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more..

Part I: Understanding SEO
Chapter 1: Search Engine Basics
Chapter 2: Creating an SEO Plan
Part II: SEO Strategies
Chapter 3: Building Your Site for SEO
Chapter 4: Keywords and Your Web Site
Chapter 5: Pay-per-Click and SEO
Chapter 6: Maximizing Pay-per-Click Strategies
Chapter 7: Increasing Keyword Success
Chapter 8: Understanding and Using Behavioral Targeting
Chapter 9: Managing Keyword and PPC Campaigns
Chapter 10: Keyword Tools and Services
Chapter 11: Tagging Your Web Site
Chapter 12: The Content Piece of the Puzzle
Chapter 13: Understanding the Role of Links and Linking
Part III: Optimizing Search Strategies
Chapter 14: Adding Your Site to Directories
Chapter 15: Pay-for-Inclusion Services
Chapter 16: Robots, Spiders, and Crawlers
Chapter 17: The Truth About SEO Spam
Chapter 18: Adding Social-Media Optimization
Chapter 19: Automated Optimization
Part IV: Maintaining SEO
Chapter 20: SEO Beyond the Launch
Chapter 21: Analyzing Success

Size : 9.44 Mb
Type : Pdf
ISBN :  978-0-470-17500-2
archive password : ebooksclub.org  
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